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emoze Description |
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Emblaze has launched emoze, a free secure wireless push email and personal information management service. With emoze Personal Edition, anyone with a compatible mobile phone can receive work or home emails and PIM data, such as contacts and diary scheduling, on their mobile phone or PDA on the move, anywhere in the world.
The emoze technology is built to support any mobile device. Current release works with all Microsoft PocketPC or Symbian devices such as Nokia 6630 and Nokia 6680. Within the next few months emoze will cover the vast majority of remaining mobile devices and will keep maintaining and adapting the service for all newly emerging mobile devices over time.
As a real secure push wireless email service, emoze will automatically push your emails and PIM data to your phone as soon as it is sent to you without you having to pro-actively connect to a service every time you want to send or receive. For the past few years, this type of service has been available mainly in a very costly package and mostly restricted to a specific hardware and software platform, such as the Blackberry, limiting mass-market adoption. emoze removes such barriers with a free, simple, flexible, and secure service creating significant savings for corporate users and consumers alike.
Sometimes it is the littlest thing that makes the biggest difference in your using or not using a particular service or product.
For instance, you read your snail mail more frequently if it is delivered directly to your home, rather than having to bring it yourself from the post office.
Many studies have shown that with Email, the littlest thing that makes the biggest difference is the Push Mail methodology -- as opposed to Pull Mail.
You may not have even noticed it, but most of the time you receive your Emails without having to take any action. Your Email messages simply and almost magically appear in your computer's inbox. This is called Push Mail. Messages are pushed by the Email server to your computer, the equivalent of a mail carrier delivering your letters from the central post office directly to your doorstep.
Internet usage increases dramatically when Email is pushed to our computers. This is even more true of Internet use on our mobile devices. Studies indicate that people will rarely take proactive action to check news on their mobile phones. Even pushing one button can be construed as too much of a hassle. Yet many of these same people respond very favorably to news that is pushed to our devices. In fact, most people that read these news snippets via SMS or MMS messages to their phones are even willing to pay for such services.
These studies into our human behavior proved hugely profitable for Research In Motion (RIM), the Canadian based company that offers the Blackberry device, an Email push service for enterprises. Blackberry users can be found worldwide, walking down the street, jetting through an airport or even visiting a washroom, all the while checking and responding to their Emails. Users repeatedly reiterated that their primary reason for using this service was Push Mail.
While the RIM Blackberry solution addressed the very top end of the business community and executives with its specialized devices and high price tags, everyone else was left behind. Now emoze answers the universal need for Push Mail with its free service for all: business users that do not have or cannot afford a Blackberry, students, moms and dads, friends – anyone with a mobile device and an Email account. |
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